Organizing In RI, LLC Earns 2016 Constant Contact Solution Provider All Star Award Recognized for achievements using online marketing tools to drive success
March 15, 2017
Kristin M. MacRae, Owner of Organizing In RI, LLC, has been named a 2016 Solution Provider All Star Award winner by Constant Contact
, part of the Endurance International Group, Inc.’s
(Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.
“I’m honored to have been chosen as an All-Star for a third year in a row. I’d like thank all of my supporters who open my emails every single month! I truly appreciate you all and will continue to create and send informative newsletters every month.”
Constant Contact Solution Providers
are businesses that provide services tailored to the needs of small businesses or nonprofits—everything from web developers, to online marketing consultants, to advertising agencies and more. They use Constant Contact’s online marketing tools to generate more business for both themselves and their clients. Criteria used to select this year’s All Stars included the following during 2016:
· Level of engagement with email campaigns
· Open, bounce, and click-through rates
· Use of social sharing features
· Use of mailing list sign-up tools
· Use of reporting tools
“Email marketing continues to deliver the highest returns of any marketing channel. Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits that need guidance and assistance with their marketing,” said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact. “We’re thrilled to recognize Organizing In RI, LLC for their commendable achievements in helping their small business customers become better marketers.” About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. For more information, visit: www.constantcontact.com
. About Endurance International Group
Endurance International Group (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs more than 4,000 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com
. Constant Contact and the Constant Contact logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other Constant Contact brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners. Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries. Media Contact:
Kristin M. MacRae
Accepting my award from Gil & Ralph from the Rhode Island Small Business Journal.
The self-driven, motivated Kristin M. MacRae launched Organizing In RI, LLC in 2012 to help people who struggle to stay organized and have time management issues both in their homes and/or businesses. Since the inception of Organizing In RI, LLC, the business has grown consistently over the past four years. Kristin said, “Being a solopreneur, aside from working side-by-side with my clients, I am also the marketing team, web design and tech team, the bookkeeper, and writer. I do it all, efficiently and effectively.”
Kristin works one-on-one with clients tackling all of their organizing needs by offering an array of services including in-home organization, business organization, time management strategy, and individualized consolidation plans. Her strong dedication to both her brand and clients, ranging from 8 year olds to corporate executives, is what has helped her become one of the best organizing experts in Rhode Island.
Additionally, Kristin is a weekly columnist for GoLocalProv.com, a contributing writer to local magazines, and makes frequent presentations throughout the state including her most recent speaking engagement at the 2016 Bryant Women’s Summit in March. She sells a 1-hour ‘Organizing Basics’ CD sold in Whole Foods Market in Cranston.
Not only is Kristin highly committed to her business, she is deeply passionate about networking and helping others, volunteering her time to charity events and has been an ambassador with the East Greenwich Chamber since 2012. Her greatest strength is that her business is never stagnant and always evolving, helping others save time and money while becoming well-organized and productive.
Organizing In RI, LLC Receives 2015 Constant Contact All Star Award Recognized for achievements using online marketing tools to drive successMarch 29, 2016
– Kristin MacRae, Organizing & Efficiency Expert and owner of Organizing In RI, LLC has been named a 2015 All Star Award winner by Constant Contact®, Inc.
, the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their customer base and drive results for their organization.
Kristin MacRae is an organizing and efficiency expert and owner of Organizing In RI. She launched the business in 2012 with the goal of teaching her clients that living an organized lifestyle will save them time and money. She also promotes that organizing and creating successful systems decreases client stress levels and allows them to become more efficient and productive. “Getting organized will bring new energy into the home and you’ll feel energized and excited about your new space,” she says. “Serenity. Sanity. Finally.”
“I’m honored to have been chosen as an All-Star for a second year in a row. I’d like thank all of my supporters who open my emails every single month! I truly appreciate you all and will continue to create and send informative newsletters every month.”
Small businesses and nonprofits using Constant Contact’s online marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following:
· Level of engagement with email campaigns
· Open, bounce, and click-through rates
· Use of social sharing features
· Use of mailing list sign-up tools
· Use of reporting tools
“At Constant Contact, we aim to help small businesses become marketers so they can do even more business. Our All Stars are leading the way, showing us the difference online marketing can make for a small business. It’s truly inspiring,” said John Orlando, chief marketing officer at Constant Contact. “We’re thrilled to recognize Organizing In RI, LLC for their commendable achievements in 2015 with this All Star Award.” About Constant Contact®, Inc.
Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners. Media Contact:
Why did I become a professional organizer?
Many of my clients will ask me what type of work background has led me to professional organizing. I'd like to share with everybody my work history. Call it a brief resume.
In 1992, I graduated from CCRI with an Associate’s Degree in Retail Management. In 1999, I was pursuing my Bachelor's in Marketing at Johnson & Wales, but never finished.
Growing up, I was always very organized and grew up in an organized household. I always had organized systems set up in the home for as long as I can remember.
I began working in retail in 1986. I was working at Motherhood Maternity in RI Mall when the Manager from Foxmoor came in and said I didn't belong working in a maternity store and recruited me to work there for 2 years until it closed in 1989. I went on to work as the Assistant Mgr. at the Gap in Garden City, Cranston.
After working very long hours, holidays, and weekends in retail, I decided to go back to school to be a medical secretary. Over the next 18 years, I found myself bouncing around to numerous medical offices. I was everything from a secretary to department manager to being the only one operating the office with the dr. I realized over the years, I was drawn to departments that were very disorganized. I would get hired, streamline procedures in the departments, organize, improve processes to generate more money for the company and create a more efficient and productive environment. I would stay in the position for no longer than 2 years, get bored once the office was running efficiently and move on to the next disorganized office. I looked at these positions as challenges and ran with the challenge.
In 1997, I was looking for more of a challenge in my life so I packed up and moved to one of the best places to live in 1997. I moved to Alpharetta, GA by myself. I was employed by the Alpharetta Cancer Treatment Center as the office manager. I also implemented a program to help secretaries in all oncology offices across the country that worked with scheduling brachytherapy (radioactive seed implantation therapy for prostate cancer) surgeries. I devised policies, procedures and organized systems for this program and spoke to over 100 doctors at a medical conference in Atlanta to pass the information onto their secretaries. I am very proud and will pat myself on the back for this accomplishment. I moved back to RI in 1998 because I missed home and my family. I went back into the medical field when I returned home.
In 2005, I left medical to become a certified personal trainer. As a dancer of 30 years who loved exercise and nutrition, I decided to pursue this as a full-time career. I was tired of the drama in medical offices and tired of giving 150% and not getting much in return. I started out with getting the Aerobics and Fitness Association of America certification. A year later I was challenged by a few people that said I would never be able to pass the American College of Sports Medicine Certification. I wanted to prove them wrong, studied for the exam and passed! So I had 2 certifications. Becoming a personal trainer and working for Body Complete Fitness in Cranston was the closest thing I had to owning my own business. I was working with over 65 clients and was burning the candle at both ends. I was very successful, but the hours, 6am-8pm almost every day were killing me. I decided to go back into medical landing another job as a manager cleaning up a disorganized mess in a medical billing office in a walk-in treatment center and after that went on to manage another billing department in a physical therapy office that was in dire need of organization and recoupment of money. I recouped at least over $200,000 for both of those offices.
The last job I had before I started my business was the Assistant Practice Manager/Surgery Scheduler at The Center for Orthopaedics in Johnston, RI. Again, streamlining policies and procedures and handling the job of at least 3 people. Time management and being organized was imperative to handle this job. I loved my job and thought I would retire there. A turn of events happened and I was let go. I was devastated, humiliated and so embarrassed because I had never been let go from a job, EVER.
I was let go on Tuesday, February 14, 2012 at 1pm. I had a good cry and wondered what am I going to do now? I was 40 years old and refused to ever work for anybody again! I thought about what I was good at and what I had been doing over the past years and it immediately came to me! By Friday of that week, I had joined the National Association of Professional Organizers, registered for their conference which just happened to be in March. I picked up an issue of RISBJ and found there were free classes through RI Small Business Recovery program to be held in February and March. I signed up for every one of them. I registered my business as an LLC with the Secretary of State and started on my journey! Officially started my business April 6, 2012 and have never looked back!
The rest is history! Thank you for everybody's continued support!
I am so excited to share with everybody the news of Organizing In RI, LLC's first Organizing CD! The CDs will be arriving late next week. The above pic is a peek at what the front and back cover will look like. Organizing Basics is the title of the CD. So what is this CD all about?!
I wanted to create a 1 hour tutorial CD that could help anybody who wanted to get organized. There are 15 topics discussed and within each topic is a step-by-step detailed walk through of the topic. These are the fundamentals of organizing. Think about it, you can't tackle a big organization project if you can't organize a small drawer.
In future CDs, I will dedicate them to more detailed topics and really talk about specific areas and how to organize. I couldn't jump right into those CDs until I give everybody the fundamental basics of getting organized. Think of it as a starter kit. It's great for anybody who is ready to get organized, but isn't ready to hire a professional organizer. It's for all those people who really want to get organized, but just don't know how or where to start.
Here are the 15 topics that will be discussed.
1. Intro/Get organized and reap the benefits.
2. How does your home make you feel.
3. What is the secret to an organized home.
4. Get creative with your space.
5. Avoid distractions while organizing.
6. Release the mental clutter
7. Get organized and you will have more free time.
8. Purchasing containers and bins for your organizing projects.
9. Drawer organizers. Are you using them?
10. Get organized for your yard sale.
11. Organize your take-out menus.
12. Plan and prepare for your vacation.
13. Top 5 reasons your business needs to get organized.
14. Paper management.
15. Organizing and managing your emails.
Again, as you can see, the topics are very general organizing topics to get you started. It will ease you into the process and the CD is very easy to follow.
(On a side note: For those who know me and know I talk a mile a minute, the most difficult process in making this CD was trying to talk slow and slow my speech down. It was the hardest thing I had to do!)
With the help of TalkStreamRadio.com, Diane and Steve Lupo, this is a high quality, professional CD enhanced with some background music fading in and out at the beginning and ending of each topic just to pep it up a little! I am so thankful to them for all of their help and support. I remember the day last year when Diane called right after I started my business and she asked me to be talkstreamradio.com's organizing guru. I was ecstatic and we have developed a great relationship this past year!
Currently, I am shopping around to see if any retail, small business, or specialty shops would be interested in carrying this CD. If you know of anybody that might be interested, please send them my way!
If you are interested in pre-ordering a copy, please email me at Kristin@organizinginri.com or call me at 401-323-1165.
Thank you to all my family, friends, and clients for your continued support.
Growing and changing keeps things fresh and exciting! Organizing In RI just passed our 1 year anniversary. It was an amazing year and I'm looking forward to what this next year brings! Exciting things are happening! Next month, I will be releasing a CD called Organizing Basics. 15 basic organizing topics will be discussed in this 1 hour CD.
Starting next month, I will no longer be blogging once a week. I will still be blogging, just not as often. Every Tuesday, you can find my organizing themed articles at GoLocalProv.com and I will continue to write articles relating to business for RISBJ. All this infomation will still feed through Facebook and I will continue to be very active on Facebook and Twitter.
Big news of the week: I will be writing a monthly newsletter that I will be sending out through email. Please click on the link below if you would like to receive this fun, informative newsletter! I encourage you to sign up for the first one. If you don't feel you want to continue to receive it after reading it, you can always unsubscribe. Excited to send the first one in May!
Be on the lookout for a Rhode Deal in July!
It's Organize Your Files Week! Are your filing cabinets busting at the seams? How long does it take you to find a file? Do you have duplicate files stored all over your office? When was the last time you purged your files? How is your system working for you? Do you even have a system?
This week, make a plan to go through your files. I'm not saying to re-organize your entire office. I just want you to tackle your files.
Here are 10 quick tips on how to get started:
1. Grab all the files you have. Grab EVERYTHING!
2. Start going through each file to see if you really need everything in the folder.
3. Make a shred pile, a toss pile, and a keep pile.
4. As you are going through the files, place the ones you are keeping in categories.
5. Don't think about designing your system. Just place in categorized piles at this time.
6. Once you have your categories, decide if you want to color code. Do what works for you.
7. Once you are left with the files you are keeping, think about how you reach for these files.
8. Keep the ones you reach on a daily basis closest to you. Keep the ones you don't use as much further away from you.
9. Be sure the system you are re-designing works for you and you will be able to follow it and maintain it. That is the key, maintaining your organization and becoming more efficient and productive.
10. Make a plan now for next year. Mark it on your calendar to re-visit your filing system next year. Purge again and re-organize if you must.
What do you do with your clothes once you get them home from the dry cleaners? Do you take them out of the plastic bags and hang them on your hangers in the closet? Do you transfer them to cotton garment bags? Do you keep them hanging on the wire hangers in the plastic until the next time you have to wear them?
I've been in many closets recently where the dry cleaning is still in the plastic bags hanging on the wire hangers. Some of these outfits have been in the bags for months, even years! Most are special occasion outfits that are only worn once in a great while.
Here are 7 reasons you should never store your clothes in the plastic dry cleaning bags:
1. The plastic bags cause oxidation which leads to discoloration of the clothes.
2. The plastics bags will cause stains and odors.
3. The damp environment in the bag will be a breeding ground for moths, which will eat through your clothes.
4. The bags cause yellowing and weakening of the fibers of the clothes.
5. Wire hangers will rust and ruin your clothes.
6. Wire hangers will also ruin the shape of your clothing.
7. Clothes need to breathe and they cannot breathe in a plastic bag.
If you need to store clothing in a garment bag, you can purchase cotton garment bags. Cotton garment bags are sold at the Container Store, Bed Bath and Beyond, Target, etc. Check online to see the best deals and the ones that suit your needs.
At least once a week, I hear somebody tell me that they want to hire a professional organizer but are embarrassed by what their home or office looks like. They really want help, but can't make that leap.
They often say they don't know where to start or they start a project and get overwhelmed and distracted, walk in circles and just can't seem to finish. They feel consumed by their disorganization and clutter.
You may have too many items in your home, and there is disorganization and clutter, that is a fact, but no judgement is made. The goal is to help you become more efficient, productive, and to help you develop working organized systems that you will be able to maintain.
If you are embarrassed for a professional organizer to come visit, especially if it is your office, how do you feel when clients, co-workers, or managers arrive at your office?
Are you the type that when you are having guests over, you throw everything into a closet, making more work for yourself when they leave?
How does your space in your home or office make you feel?
Not able to think clearly
Not able to be creative
Think about the above and walk through each room in your home or office and write down how you feel when you walk into each room. Stop feeling embarrassed and do something about it. How long do you want to go on feeling this way?
Does all of the above sound familiar? It's Spring, a time for new beginnings. Tackle it once and for all, start fresh, get over your embarrassment and get organized. You are holding yourself back from experiencing less stress, more free time, having more money in your pocket, and more energy. Reap these benefits and just make that leap. Once you tackle a small project, you will be
motivated and energized to move onto other projects!
I felt the need to write this blog this week. I have received such great feedback from clients where I have organized their children's playrooms and/or bedrooms and how happy the children are that they have organized systems and direction. Now, when the parents say, "go straighten your room", the children know exactly what that means.
When I arrive at most of these homes, the children have no direction in their space. They don't have a home for their toys. Their closets have no organization. There are no working systems set up in any of these areas, which is eventually why the parents call me.
I find that once children have working organized systems in place, they love it! They actually like putting things back where they belong. Everything has a designated home. They enjoy being able to wake up in the morning and pick out an outfit from an organized closet. The girls know where all their hair accessories are and can grab them at a moment's notice. The boys know where their baseball equipment is stored and can run out of the house in a blink of an eye. Just as you get stressed, or anxious looking at clutter, your children will feel the same.
If you have children and don't have working (the key word here is working) organized systems in your children's space, your children are missing out. Give them the opportunity to see what it can be like to have these working organized systems in place and see what happens. You will be surprised with the outcome.
Here are 5 tips to get you started with the systems:
1. Label everything that you can label. Label clothes shelves, toy bins, bookshelves, and the inside of drawers. Anything you can stick a label on, do it! You can also use pictures.
2. Keep like items together and categorized. The easier the system, the easier it will be for the children to maintain.
3. Have a home for everything they own.
4. You can include them in the process or not. This is your preference. Most homes I have been in, the children are not there. If the children are teenagers, it's a good idea to have them there.
5. Once you have the systems in place, talk with your children about the systems and the process of what is going to happen going forward with their space.
It is never too early or too late to get your children involved in the process and get them in the habit of becoming organized. Organized children will grow up to be efficient and productive. They will thrive at work because of their impeccable time management skills, which stems from being organized. Set up those working organized systems now for your children! They will thank you later, trust me!